Our mission is to improve maternity care in the U.S. by designing powerful tools that engage, inform, support and empower the consumer to bring respectful evidence-based care to childbirth.
Our Core Beliefs
Together we are the driving force that could make large-scale, global transformation as socially conscious consumers, using our voice and purchase power to halt outdated and unsustainable practices.
We have the power to influence attitudes and press providers and hospitals to raise the standards in maternity care.
We can transform maternity care from the profit-oriented business into a purpose-driven enterprise where birth is revered and respected for what it is and for its enormous impact on the long-term health of all people.
Evidence-based care is based on the highest quality, most current medical evidence, tailored to the individual. We believe that women can make safer, more informed decisions about their care and that of their babies when they are given full and accurate information about their care options, including the potential harms, benefits, and alternatives.
Respectful care in childbirth acknowledges the humanity of the woman giving birth, her autonomy and her fundamental right to make decisions about her body and her baby. We believe that childbearing women, like all human beings, should be treated with dignity, respect, and compassion. Respectful care is essential to minimizing emotional trauma to women at a vulnerable time in their lives.
Our Organizational Principles
We stand by our values of communication, inclusivity, respect, and accuracy. These principles guide all of our interactions with each other and the public.
Communication: Openness and transparency in our communications reflect the integrity of our conduct.
Inclusivity: We believe that focusing on what we have in common is key to working together, even with those who do not share our mission. Building bridges—not walls—is how we will move forward.
Respect: We pledge to treat with respect both our supporters and those who do not agree with us. We will not engage in divisive dialogue. When we tell hard truths or advocate for our values, we will do so in a manner worthy of ourselves and of you.
Accuracy: We are dedicated to providing accurate and non-biased information. The facts speak for themselves.